Estee Lauder Companies acquired the Jo Malone brand in 1999, and Jo remained with the company as its chairwoman and creative director until 2006. The success of Jo Malone caught the eye of a beauty industry giant. The simple but elegant cream-colored packaging with black trim perfectly embodied the tasteful, often subtle and dignified scents in the line. The scents were designed to be worn alone or with other scents in the collection, allowing the wearer to create a custom scent-or a variety of them-by layering the different scents on the skin. Her unisex scents often focused on a single note or a simple combination of two or three essences. Jo was an early advocate for the concept of combining fragrances. A flagship boutique on London's famed Sloane Street was opened in 1999. In 1994, Jo Malone opened her first boutique in London, offering fragrances, skin care, and home scents. Working as a florist by day and a beautician who did facials by night, her business took off when the Nutmeg and Ginger bath oil she produced as a thank-you gift for clients led to requests for re-orders. Her lifelong fondness for all things fragrant began as a child, when she tried to produce her own fragrances using flowers from the family garden and grated soap. ![]() ![]() Jo Malone is a UK-based fragrance designer who got her start in the fragrance industry as a florist.
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